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What's the rationale behind holding the sale for one year?

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    In typical ICOs ,particularly in ETH one who pays high gas tx gets token.Whales would get all if it had for short time. so doing an ico whole year educate token holder and elimate FUD if you want token to be evenly distrubuted.
    – YashwanthKambala
    Oct 11, 2018 at 13:59

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Block.one's reasoning for the ICO:

1. Equal Opportunity

In order to ensure that everyone can participate, EOS are not sold for a fixed price; they are sold at a price determined by market demand for their acquisition. This is achieved by distributing a fixed amount of EOS (supply) proportionally toward the daily ETH proceeds (demand).

2. Broad Awareness

Distribution can only be as wide as the number of people that are aware of the ability to get involved. By stretching the distribution process out over the course of approximately 1 year, the community has the time to gather information and assess project merits before early stage windows of opportunity are closed.

3. Fair and Auditable Incoming Value

An Ethereum smart contract proves the receipt of incoming value for the creation of each EOS token. This process:

  • Mimics the economics and distribution access of traditional PoW mining contributions
  • Preserves the value lost to hardware and electricity for PoW
  • Makes it easy for everyone to participate
  • Eliminates unfair advantages associated with economies of scale
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